About
The Tassie Tourism Ambassador Program facilitated by Tourism Industry Council Tasmania is a free training course designed for tourism and hospitality staff, as well as interested locals, to help them deliver great visitor experiences and confidently share the story of their region.
Why It Matters
When visitors are greeted with warmth and genuine local knowledge at every step of their journey, they’re more likely to have a memorable experience. This leads to positive reviews, repeat visits, and more people choosing to travel to Tasmania – helping grow local economies and support jobs.
Time & Cost
- Time: About 2–3 hours
- Cost: Completely free
When you Finish
You’ll receive:
- A digital certificate via email
- A Tassie Tourism Ambassador badge in the mail
You can proudly add it to your resume to show you’re committed to giving visitors a great experience in Tasmania.
Our Presenters:
The Tassie Tourism Ambassador program offers a unique opportunity to connect with the heart of Tasmania’s tourism industry. Through the program, local tourism operators share the distinctive attributes of their region, giving you an insider’s perspective on the stories, experiences, and hidden gems of their backyard. These insights equip you to confidently and authentically share these stories with your visitors, enhancing their experience and connection to Tasmania.
In addition to local operator insights, the program features contributions from industry experts, including Sam Denmead, Todd Babiak, and Matt Casey. Their expertise provides valuable guidance on industry trends, best practices, and strategies to deliver exceptional visitor experiences.
Together, this combination of local knowledge and expert insights ensures you are well-prepared to represent Tasmania with confidence, knowledge, and passion.
