About
The Tassie Tourism Ambassador Program facilitated by Tourism Industry Council Tasmania is a free training course designed for tourism and hospitality staff, as well as interested locals, to help them deliver great visitor experiences and confidently share the story of their region.
Why It Matters
When visitors are greeted with warmth and genuine local knowledge at every step of their journey, they’re more likely to have a memorable experience. This leads to positive reviews, repeat visits, and more people choosing to travel to Tasmania – helping grow local economies and support jobs.
Time & Cost
- Time: About 2–3 hours
- Cost: Completely free
When You Finish
You’ll receive:
- A digital certificate via email
- A Tassie Tourism Ambassador badge in the mail
You can proudly add it to your resume to show you’re committed to giving visitors a great experience in Tasmania.
Our Presenters
Sam Denmead – Module 1
With over 25 years in the industry, Sam brings deep knowledge and passion for Tasmanian tourism. She's the Industry Manager at Tourism Tasmania and has led initiatives like cycle tourism, the Talking Tourism podcast, and this very program.
Todd Babiak – Module 2
Todd has previously led Brand Tasmania and is passionate about telling Tasmania’s story. He’s worked around the world helping places grow through storytelling – and believes Tasmania’s brand is something truly special.
Matt Casey – Module 3
Matt brings experience from managing some of Tasmania’s top luxury tourism brands. He’s a leader in cultural training, customer experience, and creating visitor-focused businesses.
+ Local Tourism Operators
