About

The Tassie Tourism Ambassador Program has been created specifically for the Tasmanian Tourism industry as a way to equip tourism and hospitality staff and interested locals with the skills to offer a great visitor experience and local knowledge to tell the story of the region.

The objective of the Tassie Tourism Ambassador Program is to increase regional dispersal by inspiring and empowering staff working in customer-facing businesses to provide a positive experience for every visitor they come into contact with.

Facilitated by Tourism Industry Council Tasmania this program will be delivered in partnership with an authority in each town, be it the local council, local tourism association, chamber of commerce, or regional tourism association to have a bespoke program delivered in their town/city.

Why do we need this?

We know that if visitors are greeted at every touchpoint during their stay with a warm welcome and genuine interaction, they will have a positive experience. Positive experiences lead to loyal advocates and rave reviews which builds awareness of a destination and motivates consumers to travel. Ultimately this program will help to increase the number of visitors and boost our economy creating more sustainable businesses and employment.

Other benefits:

  • The program aligns with priority 4 in T21: building capability, capacity and community
  • The program will align to the RTO’s vision of the region through their Destination Management Plan and to any community and economic development plans at local council level
  • A shared vision will then unite front-line workers and staff
  • Builds regional collaboration by working together on the same page and sharing consistent messaging
  • Aids in talent identification and development
  • Shared learnings, updates and developments via online support groups
  • Strengthens the profile and image of the area to impress business events and conventions; inbound tourism operators; and private investors

This program would not have been possible without support from the following organisations:

Special thanks and shout out to Hype TV for the videos and Neon Jungle for the design and website.


Our Presenters

Sam Denmead - Module 1

After 25 years of working in the tourism industry Sam has discovered her passion lies in helping others achieve their dreams. Sam has run her own consultancy, Green Hat Tourism, since 2015, creating marketing plans and branding strategies, running the Tasmanian tourism awards program and mentoring small businesses.

Sam has worked at all levels of tourism in Tasmania including running her own cycle tour company; state and regional marketing positions; and board and chair positions with various tourism associations.

In 2002 she was awarded the Tourism Ministers Award for Young Achiever at the Tasmanian Tourism Awards and in 2004 was awarded the Telstra Young Business Woman of the Year, Tasmania.

“To fill the gaps and because you can never stop learning”, as Sam says, she completed the Tasmanian Leaders Program, i-Lead in 2019 and in 2020 added a Graduate Certificate of Tourism, Environmental and Cultural Heritage to her Bachelor of Commerce degree from University of Tasmania.

Sam lives in Launceston and can be found on the weekends tackling one of the many unfinished projects around the house; riding her mountain bike and trying to find new ways to distract her kids outside away from their devices.

Todd Babiak - Module 3

Todd Babiak has worked in places around the world – some big and some not so big. He’s worked with these places to build brand stories, turning each individual story into economic, social, and cultural development strategies. Of all the places around the world he has worked, he was most moved by the Tasmanian brand story.

He and his team at Brand Tasmania are in the listening and building business in a Tasmanian way. In collaboration with partners and the community they work to inspire and encourage Tasmanians, and those who aspire to be Tasmanian, to quietly pursue the extraordinary.

Matt Casey - Module 4

info coming soon...

Become a Tassie Tourism Ambassador